Dumpling Hut

The design solution introduces a happy, illustrated dumpling as the core brand character, creating an inviting and memorable visual identity.

This character is extended into a playful pattern used across the food truck, reinforcing consistency and visibility in public spaces. Illustrated elements are also incorporated into the new menu board, keeping the focus on the food while adding warmth and charm.

The overall system was designed to remain simple and approachable, preserving the comforting atmosphere of the restaurant while clearly communicating Dumpling Hut’s food-forward identity.