El Cangrejo

El Cangrejo is a hot sauce brand looking to stand out in a crowded market while expressing the bold personality of its flavours. The brand needed packaging that could immediately communicate heat, playfulness, and quality, while also feeling premium enough to elevate its presence on shelf and in gift packaging.

The label design features bright, expressive illustrations of the peach habanero flavour alongside El Cangrejo’s signature crab, creating an energetic and approachable visual identity. To complement the vibrancy of the labels, the box design introduces deep maroon and gold accents, balancing the bright pinks and oranges with a more refined, luxurious feel.

Together, the system creates contrast and hierarchy, allowing the product to feel both fun and elevated, while reinforcing El Cangrejo’s identity as a bold, flavour-forward brand.