Humble Bee

Humble Bee is a local business in Hamilton, ON, providing raw honey products ranging from wildflower honey to unifloral honey. The founder, Luc Peters, asked me to develop a new brand identity and packaging system. Our goal was to take their brand awareness to the next level while maintaining the trust they have already built within the community.

Humble Bee honey has been a local staple in Hamilton but needed a refresh to further strengthen brand awareness. The result of the rebrand is to help propel Humble Bee into larger retailers and create consistency across all branded items.