Pickle Fest

Toronto’s 2025 Pickle Fest needed a bold, playful visual identity that would attract attendees and create a memorable event experience. The goal was to design branding that felt fun, retro-inspired, and recognizable, while producing an event pass attendees would want to keep as a souvenir.

The identity centers around an illustrated jar of pickles, used across the event pass and website. Bright colours, playful typography, and a slightly retro aesthetic create a cohesive system that feels energetic and approachable, reinforcing Pickle Fest as a joyful, community-driven event.